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Many people dismiss ADHD as little more than laziness targeted as a marketing opportunity by pharmaceutical companies. With an accurate diagnosis, many treatment options and coping strategies become available. An ADHD diagnosis is not a death sentence, nor does it guarantee a lifetime of taking pills. Medication is not always effective, and there are many adults with ADHD who do not want medication as part of their treatment plan. ADDA provides accurate and science-based education on treatment alternatives such as CBT, ADHD coaching, and medication, and as scientific research has proven the benefits of additional treatments, ADDA has also expanded its education efforts to include strategies such as mindfulness practice, exercise, diet and therapy.